Zap announces major rebrand
The rebrand also coincides with a trademark dispute involving fintech giant Paystack, which recently launched a product under the same name, “Zap.”
Zap Africa, the startup pioneering non-custodial crypto infrastructure in Nigeria, has officially unveiled a rebrand, featuring a refreshed logo alongside a significant upgrade to its flagship product, Zap Exchange. The new identity reflects a sharper vision for the company’s future, while the revamped product introduces a faster, more innovative, and intuitive user experience.
Born out of rising distrust in centralised platforms, Zap set out with a mission to hand complete control back to users and focus on building the infrastructure that lets them move, swap, and spend their assets safely and quickly. However, as the product itself was scaling, the visual identity remained stuck in its earliest iteration, a relic of the MVP phase that no longer reflected the clarity, confidence, or sophistication the product now embodied.
Speaking on the rebrand, Tobi Asu-Johnson, Co-founder of Zap, says,
“As we scaled, it became clear our old design no longer reflected who we were. With Zap version 2 and our expansion plans, we needed a brand identity that reflects the innovation, ambition, and energy of the team today.”
The result is a bold new interface that’s cleaner, quicker, and deliberately designed to give users a ‘control room’ experience. Zap Exchange now offers faster logins, saved wallet addresses, token-specific trade history, and custom watchlists with real-time price alerts, designed with Nigerian users in mind, many of whom rely on mobile-first tools for on-the-go trading.
Co-founder and CTO Moore Dagogo-Hart added,
“Everything is designed to give our users more control, with faster transactions, easier access to their data, and a beautiful interface.”
The rebrand also coincides with a trademark dispute involving fintech giant Paystack, which recently launched a product under the same name, “Zap.” While the timing raises questions, Zap’s founders clarify that the rebrand was already in motion as part of their product roadmap.
“The timing might seem reactionary, but we made a deliberate decision to rebrand in April 2024, because it was time to evolve,” Asu-Johnson clarified.
This new identity marks a fresh chapter for Zap, driven by a clearer vision and inspired by the belief that people deserve tools that work simply and seamlessly in the background, allowing them to focus on what truly matters.
For more information about Zap Africa and the new exchange experience, visit www.zap.africa or download the mobile app from the Google Play Store or App Store.
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